A Change + An Update

Oh god oh god. My blogging inconsistencies have reached an all time high. I just… don’t… have the time these days. But we all know that if you care about something, you make the time. So I guess it’s more that I’ve cared less these days. Yikes. It happens. After my last post (and sorry I’ve left you on that sad note), I made one really big change and switched jobs. This came as a huge shock to almost everyone I told. I had an epic love for BBH, I had been welcomed, accepted, and embraced, and it was wonderful. I adored everyone I worked with, and never had that dreadful Sunday night feeling (which is a feat in itself). But things had started changing. My support system was thinning, and an amazing opportunity came my way. And I had to take it!

So since March 5th (after a nice, restful week at home), I’ve been moseying over to Mother New York every day. It’s a pleasant little walk from the apartment – which is a hell of a lot better than starting days with a Subway ride. And it has been a HUGE change. It makes sense. When you take a step forward in your career, clearly it takes time to adjust. The work is harder (quite a bit harder), the responsibility is greater, and I’m very very accountable (which is scary). I’m guiding strategy on a ton of awesome accounts, traveling, and making friends, though. It’s been good.

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Mother New York rooftop

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Mother New York kitchen

So that’s work life. Which is pretty much life life because we’re in our twenties and live in NYC ;)

But a few other goodies are on the horizon this summer. Boyfriend and I are headed back to Ohio over Memorial Day, and then back again for my cousin’s high school graduation, and then back again for a friend’s wedding, and BFF’s engagement party. LOTS of Ohio loving. Hopefully we can sneak in some other trips, too. And some NYC time because we all know how glorious this city is in the summer.

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A few other fun highlights

Will try my darndest to update more often. Promise!

XO,

AG

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A quick look into the life of (me!) a Social Media Strategist.

rosiesaysblog

Welcome back to my jobs series, So What Do You Do Exactly?  Today’s guest, Ambika, is social strategist at the big NYC advertising agency BBH. She works on megabrands (rhymes with “schmoogle”), up-and-coming products, and non-profits to help them design and execute a 21st century strategy for connecting with their consumers.

What’s your actual job title? Social Media Strategist.

What would your job title be if it actually described what you do? Brand planner, helping brands find their most articulate, clever, effective digital and social selves.

What does a sample day look like? Since my job is to be well versed on all things social, I spend my mornings perusing Facebook and Twitter. I follow a ton of great digital guru sites (Mashable, PSFK, TechCrunch, Gawker, College Humor, BuzzFeed) that keep me in the know. I spend a good amount of time reading.

I am the only…

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Social Identity Crisis

With the increasing and unyielding new digital/social behaviors of posting, sharing, Tweeting, Instagramming, liking, commenting, and divulging, the term identity crisis has taken on an entirely new meaning.

It’s always been cool to be cool. But now, no one cares about your one witty remark at dinner, or the fact that you started the dance party in your friends living room, or even that you can shotgun a beer (unless of course any of these are documented with a lovely Instagram). Because these moments are fleeting, and showing your cool on social media is cemented in time.

Whenever something big happens, what’s the first thing you do? Maybe call your Mom & Dad? Shoot your sister a text message? Ping a close friend? Or do you skip all the personal mini-messages and go big?

“HEY FACEBOOK! I JUST TOTALLY ROCKED MY MCAT (LSAT, GMAT, GRE, BOARDS … fill in your epic exam of choice)! 1/100THS OF THE WAY TO BECOMING DOCTOR SO-AND-SO!”

“HI FACEBOOK! I JUST GOT MY DREAM JOB AND IT’S PAYING ME DOUBLE WHAT I ASKED FOR! I CAN’T BELIEVE MY LUCK!”

I can’t say I’ve never done it. In fact, I’m a social media slore. I  gushed when I booked my vacation, when I found out I was moving to New York. I brag about my family all the time. And what is this blog? A collection of my most wonderful moments for the world to ooh-&-ahh at? It’s sort of gross if you think about it. Social narcissism at it’s best.

And then there’s the opposite.

GOD, COULD THIS DAY GET ANY WORSE? I JUST WANT TO CRAWL UNDER A MOSSY ROCK AND WAKE UP AT THE END OF 2012 WHEN THE WORLD MAY VERY WELL BE ENDING. FML FML FML.”

“SPENDING ANOTHER FRIDAY NIGHT ALONE IN MY APARTMENT WITH A TUB OF CHUNKY MONKEY AND 5 SEASONS OF GILMORE GIRLS. SO LONELY.” (don’t sound so bad to me!)

Social media can turn into an emotional black hole. When one experiences any heightened sentiment, it has the potential of coming out in a manner quite akin to maudlin word vomit. Be careful with that.

But the likelihood to share… life… on social media can also be incredibly eye-opening. If you’re an avid sharer, you’ve let people in on the good, the bad, the ugly. You’ve had to face your demons and come to terms with things that you don’t necessary love about yourself. It’s helped you realize what the best you looks like (even if it’s more outward facing than inward – these things can change!). What you’re not proud of (I’d never post that I lashed out on my boyfriend after a bad day at the office- something I need to work on, or that the big project I was working on just didn’t materialize like I’d hoped), what you are proud of, and moments that have helped define you.

And it’s a truly wonderful thing to be able to look back at that. I flipped through my Facebook Timeline today (and those of you who have been forcefully switched over, stop complaining. I’m certain Facebook knows your social behavior better than you do, and you’ll end up loving it). It was just so funny to see. I, for one, have realized that I was frighteningly free with my photograph posting in 2007, outrageously open with my work distresses in 2010 (and the fact that I watch Gossip Girl – EMBARRASSING, and probably rule peoples newsfeeds in the present (ps the earlier alliteration was totally unintentional. Love when that happens). But I was really interested to see one of my “braggiest” moments in my digital life. So I went back to when I announced my “big move” to NYC


Such a moment of excitement and exhilaration made permanent through social media. But in this moment, it wasn’t just about me. There was a crazy amazing, unexpected, influx of togetherness. Social is where people come together to rejoice in one another’s little victories, lend a virtual shoulder to cry on, or simply show that they care.

But it’s a fine line between relying on your social network for a pat on the back or a second of self-affirmation vs. requesting that they act as your virtual shrink. Facebook and Twitter aren’t the right place to bare your soul, people! That’s what blogs are for ;)

XO,

AG

 

My First New York-iversary

Considering that this year has been so inspired, I feel ironically uninspired while setting out to write this.

Maybe it’s because New York has now become my life. The novelty of living here has worn off, and although there are still moments when I stop in my tracks, and look up at the skyline in awe, most days I’m still tired in the morning. I don’t always have a hop in a step. I don’t always feel like spending 30 minutes choosing an outfit to look like a fashionable New Yorker. I gawk every time I receive my rent bill. And I’m still disappointed that my life, somehow, hasn’t ended up like an episode of Friends.

Living in New York is nothing like I had imagined. Of course, I’ve always been the idealistic type, imagining the figurative next step as something grand, idyllic, romantic, literary. Built up and written down through expectations set through the media, New Yorkers, and society in general. The Greatest City in the World, they all say.

And sometimes it is. It is the greatest city. The greatest city with the greatest food, the smartest people, the prettiest places, the toughest days. A city in which challenges abound.

I don’t love New York for New York’s sake. I don’t love it because of the cool places, or the museums, or the cocktails, or the shopping, or the Jake Gyllenhaal sightings, or the macaroons, or the pizza, or the rooftop bars  (though these are all seriously wonderful).

I love it because of what it’s done for me. It has tested my limits, taught me the importance of good people, and helped me understand the value of a real career — one that brings passion & excitement back into every day. It has made my relationships stronger, my confidence steadier, and my skin thicker. It’s helped me realize that when you find someone you love, you stick with them, because they really are one in a million.

And although I miss being closer to my family, my cozy (and unrealistically large) Chicago apartment, and the lovely feeling of the Midwest, I am pretty damn proud of myself for making it here (especially without getting kicked to the curb at work or going broke).

Here are some of my favorite memories from the last year.

Attending the US Open with BF

Bike Rides and Picnics in Central Park

Mornings at BBH New York

Afternoon Viewings at BBH New York

Birthdays Experiencing Sleep No More

Christmas-time Walks (and SantaCon HA)

Pizza Party Birthdays

Eating Macaroons with K

Soaking up the view form my first NYC apartment

Highline Funs with the Sis

St Patty’s Day with the Cuz

New York Art Crawl

Tribeca Film Festival

Boat rides on the Hudson with favorites

Rekindling Best Friendships

It’s been a doozy of a year.

XO,

AG

 

Tech Tuesdays: Digital Adorations

Since I consider myself the ultimate Internet troll, I thought I’d share some of the gems I’ve encountered lately.

1. Smart Argentina: A picture is worth 1,000 words put to good use. I love how BBDO Argentina thought to make the first “Twitter Commercial” by using simple symbols to show that this teeny tiny Smart Car is best choice for city driving. And all in 140 characters or less! Genius.

smart Argentina @smartArg via Angela Sun ;)

2. Drinkify: I am obsessed with this. Say you’re having a few buddies over. You know the mood you want to set – a few light Hors d’oeuvre, some Beyonce (duh, what else), and some lovely conversation. Open up Drinkify, and marvel (drunkenly).

Drinkify.org – BEYONCE

3. Gosling and Booker – The Comic Book: Since Ryan Gosling saved that New York damsel in distress from getting hit be a car, he is now the universal hero. And he has an online comic book. Behold.

4. Savethewords.org: Oxford Dictionary’s devotion to preserve the English language in its purist form. They take words that are slowly becoming obsolete (or one’s that are just wildly uncommon), and have people “adopt” them. After adopting a word, the individual has to pledge to use it in conversation. I totally love this.

Essomenic: Showing things as they will be in the future

Enjoy the digital goodies :)

AG